If you are looking to grow your organisation, hiring at least one product manager is probably the best move you can take to increase growth. Let us tell you why. As organisations, whether it be in relation to services or products, attempt to grow and succeed, they need individuals who can make hard decisions around efficiency, heightening sales and pushing for higher levels of engagement. What this requires is an unbiased review of the company strategies. It is at this point hiring a product manager is in your best interests. As an impartial actor, they stand alone to ensure practical mechanisms are enacted. Put simply, they are vital for one reason, to ensure your product succeeds.
What is a ‘product manager’?
Technology in business is no new revelation, however the rate at which the quality and capabilities are increasing has led us into uncharted territory. Now more than ever technology in business is being utilised to strategise and analyse performance of services and products. It is at this point that the product manager is a necessity. There is a saying “the closer you are to something, the harder it is to see”. The role of a product manager is to take a step back so they have a clear view.
Product planning, product marketing, brand alignment, and approving all aspects of a product all come within a product manager’s job description. Additionally they are required to constantly liaise with developers, marketing managers, sales, business analysts, UX and take into account stakeholder considerations. From this you can see it is a role requiring you to be completely over the organisation.
Why are ‘product managers’ becoming a business staple?
Product managers hit the ground running. In order to excel in their role they need to understand the strategies and products inside and out. This may take many months depending on the size of the company. In a large organisation there is also the possibility of a hierarchy within the product manager roles spanning from chief product officer (CPO) to the junior product manager.
Although the title may not outright label you a product manager, that does not mean you aren’t one. Some of the most prominent names in business began as product managers without the title. Steve Jobs, Jeff Bezos, Bill Gates, Larry Page and Fred Smith are just a few of the players that in one capacity or another acted as a product manager.
Vital to the product managers role is understanding their job does not finish once the product is released. Evolution is key. Constant product work is required to keep up with society’s demands and trends. Product work can be separated into four main categories; feature development, product/market fit expansion, growth and scaling work. Successful businesses such as Instagram, Uber, and Apple are key examples of an organisation prioritising adaptability and suitability for the user.
It can be hard to keep on top of trends and demands but with a product manager you will be able to maintain this. Whether it is a whole team or an individual, they will help your product stay relevant in an ever changing society.