When it comes to web design in 2019, it’s becoming clear that if you want to leave an impact, you have to go bold. So say goodbye to minimalism and lets analyse what’s topping the charts.
It comes with no surprise that to make a bold statement you are going to need colour. It is the root of design theory, all the years we’ve spent studying the colour wheel have been preparing us for this. It is important to keep your colours relevant to your brand and to keep a consistency of brand in your logo, website, and the final product you produce. You want people to see a simple colour palette and immediately recognise your brand (e.g. red, blue, white as pepsi or bright red and yellow for McDonalds). You need this branding to directly reflect in your website. The combination of a bright gradient with bold, white san-serif text can achieve this stylishly as well as grabbing your audience’s attention. Overlapping colours and gradient overlays are a great way to make a regular image fit within the brand.
When you’re designing the layout for your site, these days you have to get a bit creative. No one is interested in a flat site full of text they have to scroll through, people want some sort of interactive element that makes viewing a website an experience they will remember. This can be done in a number of ways; parallax scrolling, elements that react to cursor movement, or even something as simple as a load up animation or gif on the front page. You can even make text and titles more inviting to read by integrating them into, or overlapping imagery on the site.
In previous years design trends, full width page layouts were the go to. A simple block of text with an image next to it worked fine so in general the layout was much more simple. Here in 2019 we have to be more inventive. Splitting the screen is a great way to give contrast and hierarchy to certain elements. You can simply divide the screen vertically, horizontally or diagonally to encourage readers to scroll down and keep viewing the content. You want the page fold to tease more exciting elements that the user can interact with. This page split can be utilized to showcase multiple elements and make the most use of the screen space. Another way to go about this is an asymmetrical page split allows more information to flow together. This could be your main navigation bar, a subscription pop up, or even a bold slogan that represents your brand identity.
An important part of many websites (especially ones providing a product or service) is to show off a particular set of data. Now although the data comes down to the numbers, it’s always better to show, not tell. Instead of a list of numbers on a pie chart think outside of the box and incorporate more creative data visualisation techniques. This could be something simple like a heatmap or a size comparison in shapes. If you want something to really bring the WOW factor you can include: 3D Models, Hive Plots, and Tree Maps. These make the data much more exciting to read and are also much easier to understand giving your audience more context for the subject at hand.
A great website is never just about important information, just as it is never just about a beautiful design. As a designer you need to find the right balance between the two where you can display all the information that the audience needs to see, but by doing it in a way that is interesting and memorable and creates a personal experience that will leave them amazed.